Relationship between Doctors’ Prescribing Behavior and Pharmaceutical Promotional Tools: A Pakistani Case
نویسندگان
چکیده
1. Institute of Business and Management, University of Engineering and Technology, Lahore, Pakistan 2. Lahore Business School, University of Lahore, Lahore, Pakistan 3. School of Creative Arts, University of Lahore, Lahore, Pakistan 4. Institute of Communication Studies, University of the Punjab, Lahore, Pakistan 5. Obstetrician & Gynecologist, Maternity & Children Hospital, Buraidah, Al-Qaseem, Kingdom of Saudi Arabia
منابع مشابه
Doctors and Drug Companies: Still Cozy after All These Years
Geoff Spurling and colleagues report findings of a systematic review looking at the relationship between exposure to promotional material from pharmaceutical companies and the quality, quantity, and cost of prescribing. They fail to find evidence of improvements in prescribing after exposure, and find some evidence of an association with higher prescribing frequency, higher costs, or lower pres...
متن کاملGerman medical students´ exposure and attitudes toward pharmaceutical promotion: A cross-sectional survey
OBJECTIVE Early contact of medical students with pharmaceutical promotion has been shown in many international studies. We assessed the frequency and places of contact of German medical students to pharmaceutical promotion and examined their attitudes toward pharmaceutical promotional activities. METHODS This cross-sectional survey was based on a self-developed questionnaire. It was distribut...
متن کاملThe ABPI code of practice: controls on the promotion of prescription medicines.
This in part reflects public concern about the probity of the relationships between doctors and the pharmaceutical industry,2 and many doctors share this concern.3 The perception is one of cosy deals and greed to the advantage of doctors and companies at the expense of patients.4,5 This state of affairs risks the reputations of both doctors and companies.6 The professional behaviour of physicia...
متن کاملEvaluation of Factors Affecting Prescribing Behaviors, in Iran Pharmaceutical Market by Econometric Methods
Abstract Prescribing behavior of physicians affected by many factors. The present study is aimed at discovering the simultaneous effects of the evaluated factors (including: price, promotion and demographic characteristics of physicians) and quantification of these effects. In order to estimate these effects, Fluvoxamine (an antidepressant drug) was selected and the model was figured out by pan...
متن کاملEvaluation of Factors Affecting Prescribing Behaviors, in Iran Pharmaceutical Market by Econometric Methods
Abstract Prescribing behavior of physicians affected by many factors. The present study is aimed at discovering the simultaneous effects of the evaluated factors (including: price, promotion and demographic characteristics of physicians) and quantification of these effects. In order to estimate these effects, Fluvoxamine (an antidepressant drug) was selected and the model was figured out by pan...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره 44 شماره
صفحات -
تاریخ انتشار 2015